Marketing Strategy

SDL Exhibitions Ltd has consistently invested a large proportion of the turnover of each event in an advertising and marketing campaign to ‘Get the Visitors There’.

Media partnerships have already been put in place with TV3 as lead media partners for the Spring Ideal Home Show. Radio, National Newspaper and Magazine partnerships will also be arranged to ensure that the substantial budget for the event is leveraged to maximum benefit to exhibitors.

Online marketing plays an increasingly important role maximizing the attendance with over 400,000 permission emails being sent out for the October 2009 event.

Other media will include:

• National and Regional Press
• TV promotion
• National and Regional Radio
• Online Campaign
• Home Improvement Magazines
• Competitions
• Ticket distribution
• Posters and Flyers
• SMS and Email advertising